Southwest Evolves…

6 Feb spirittraytable

A Southwest Airlines news release: Refreshed Cabin Positions Southwest’s Fleet for the Future

Southwest's new "Evolve" interior

A couple of weeks ago, Southwest Airlines introduced a new sleek cabin experience to enhance Customer comfort, improve fleet efficiency, and give back to the environment.  Dubbed Evolve: The New Southwest Interior, the cabin update utilizes durable and environmentally responsible products to reduce waste and create weight savings onboard the aircraft, while enhancing comfort for Customers.  Inspired by Southwest’s past with a nod to the airline’s future, the cabin refresh features recyclable carpet, a brighter color-scheme, and a more durable, eco-friendly, and comfortable low-profile seat that weighs less than the current seat. The new interior design also provides the unique opportunity of greater revenue potential by increasing the number of seats onboard from 137 to 143, without sacrificing Customer comfort and personal space but, at the same time, increasing under-seat room for carryon luggage.

“We are preparing now for our next 40 years with a fleet modernization plan that includes the new interior, the Boeing 737-800 which is scheduled to come online beginning in March this year, and the 737 MAX, which is expected to join the Southwest fleet in 2017,” said Bob Jordan, Executive Vice President and Chief Commercial Officer. “The evolutionary changes we’re making with the new interior uphold our low-cost roots and historic focus on Customer Service. The cabin upgrade also allows us to create significant revenue opportunities without adding unwanted fees.”

Beginning with a partnership between Southwest’s Maintenance and Engineering and Marketing Teams, Southwest set out to improve the inflight Customer Experience while increasing the durability of onboard materials, but without adding costs.  In 2009, Southwest launched the “Green Plane” to test the market’s latest sustainable products onboard an aircraft in an effort to forge a new path in onboard eco-friendly products. Based on the inflight test results and feedback from Customers onboard the Green Plane, Southwest’s newEvolve interior features the E-Leather seat cover and many of the other products tested on the Green Plane including the carpet, life vest pouch, foam fill, and passenger seat rub strips. To view a time lapse video of a Boeing 737-700 transforming into the Evolve: The New Southwest Interiorclick here.  To read a blog post from Bob Jordan, visit Southwest’s blog NUTS About Southwest.  

Southwest will begin retrofitting its current fleet of 372 Boeing -700s with the Evolve interior in March 2012, anticipating completion in 2013, for a total estimated cost of approximately $60 million. As integration of AirTran Airways, a wholly-owned subsidiary of Southwest, moves forward, Southwest anticipates that AirTran’s Boeing -700s and 717s will also be retrofitted with the new cabin interior as those aircraft are converted into the Southwest brand over the next several years.  Other Southwest fleet types are still being evaluated for a possible retrofit.

The Evolution of the New Cabin Interior Improves Customer Experience and Preserves Personal Space

With a continued focus on Customer comfort, Evolve: The New Southwest Interior retrofit enhances the Customer Experience:

  • Modern Cabin Design: The new design incorporates natural, earthy tones combined with Southwest’s iconic Canyon blue and clean, aluminum accents for a more modern, fresh appeal.  The redesign is inspired by Southwest’s past with a nod to the future.
  • Lighter and More Comfortable Seat: The redesigned low-profile seat is more durable, made of eco-friendly products, is lighter, and more comfortable. 
  • Increased Under-Seat Space: The new design allows for more under-seat room for carryon luggage and approved pet carriers.
  • Customer Living Space: Reducing the recline from three inches to two inches preserves onboard personal living space while still allowing for ample seat adjustment for Customer comfort. 
  • Seatback pockets: The new netted seatback pockets are streamlined to provide more knee room. 
  • Headrest: The fixed-wing headrest provides better neck and head alignment with side-to-side support for sleeping.
  • Improved Ergonomics: The combination of the low-profile cushion and fixed wing headrestimproves ergonomics by positioning Customers “down and back” into the seat, allowing for better lumbar support, armrest alignment, and increased personal living space.

Southwest Introduces New Era of Cabin Sustainability

Over the decades, Southwest has been at the forefront of such efficiencies as paperless tickets, quick aircraft turnarounds, and the installation of winglets onboard its aircraft.  For more than 40 years, Southwest has been a Maverick in the airline industry, and the refreshed design is charting a new course for sustainable cabin interiors. The new cabin interior features these sustainable products:

  • Seats: The new seats are constructed using eco-friendly products that offer more durability of the current seat, as well as a weight savings of nearly six pounds per seat.  A lighter weight fill from Franklin Products in the back of the seat provides increased Customer comfort The improved durability of the redesigned seat coupled with fuel savings from 635 pounds less weight per aircraft is expected to result in more than $10 million in ongoing annual cost savings.
  • Seat Cover: The new seats are made using E-Leather, an eco-friendly, lightweight, and scuff resistant alternative to traditional leather. E-Leather is made from natural leather fiber that is upgraded and combined with a high performance core utilizing eco-friendly technology.  The seat cover is manufactured by Irvin Automotive of Pontiac, MI, and they produce high quality covers quickly and at a much lower cost than our current manufacturer.
  • Seat Frame: In our mission to improve the Customer Experience yet increase sustainability and contain costs, we will preserve the interior foundation as part of the redesign by using the existing B/E Aerospace Innovator II seat frame on 372 of our existing -700 fleet (excluding AirTran’s -700s). By using the existing seat frames, we avoid spending an additional $50 million to refresh the cabin. 
  • Carpet: The new interior carpet is produced by InterfaceFLOR and will be applied in carpet squares, thus eliminating the need for total replacement of individual areas and reducing labor and material costs. The carpet is manufactured in a closed loop recycled process dedicated to being completely carbon neutral.
  • Life Vest Pouch: The new pouch containing the life vest is more environmentally friendly, offering a weight savings of one pound per seat. The smaller pouch also creates more room under the seat for carryon items.
  • Wind Screen: The new bulkhead product has a longer lifespan, thus reducing the labor costs and waste that result from more frequent replacements or repairs.
  • Durable Recyclable Aluminum: By switching from plastic to a recyclable aluminum, we are increasing durability and reducing waste on the rub strips, tray table latches, and seat arm trim pieces.

Evolve: The New Southwest Interior is a win for each aspect of the triple bottomline:Performance, for increased durability, improved fuel burn, and additional revenue opportunity;People, with a new interior that emphasizes comfort and personal space; and Planet, for featuring sustainable, recyclable materials.

Tags: , , , , , ,

Today’s Shapshot

28 Jan
Untitled by Kemon01
Untitled, a photo by Kemon01 on Flickr.

A little vintage United Air Lines.

Tags: , ,

Norfolk, VA to see Amtrak trains again

19 Jan

Amtrak train travels through Virginia on it's way towards Washington, DC.

Governor Bob McDonnell  announced on January 18, 2012 that the expected start date of the Amtrak Virginia extension to/from Norfolk will begin by December 31, 2012.  This moves the service to start 10 months earlier than originally projected.

“This service will provide immediate relief to road weary travelers between two of the state’s most congested regions” said Governor McDonnell.  “This service is long overdue and I congratulate our partners and commend their cooperation in moving up the scheduled start date.”

The Commonwealth’s Virginia Department of Rail and Public Transportation (DRPT), CSX, Norfolk Southern and the City of Norfolk have been working speedily to make the necessary upgrades for the service. The round-trip train will bring intercity passenger rail service to Norfolk for the first time since 1977, and will link Norfolk with a single-seat ride to Richmond, Washington, D.C. and cities as far north as Boston.

The updated timeline comes from today’s Commonwealth Transportation Board meeting where they passed a resolution outlining the new goals and start date.  

“There is high demand for passenger rail service in Virginia as demonstrated by considerable ridership growth throughout the Commonwealth,” said Amtrak Vice President of Government Affairs and Corporate Communications Joe McHugh. “We have a strong partnership with the Commonwealth and look forward to operating this expanded service to Norfolk in 2012, providing passengers the option of convenient one-seat service to Washington and Northeast Corridor destinations.”

The Norfolk train marks the third service expansion launched under the Amtrak Virginia partnership, which has introduced service to Richmond and Lynchburg since October 2009. Virginia is the 15th state to partner with Amtrak for intercity passenger rail service, and the successful launch of these new services is made possible through the partnership between DRPT, Amtrak and the host railroads along the routes. Amtrak Virginia routes had sizable gains in fiscal year 2011 over fiscal year 2010 with increases of 28.5 percent on the Washington-Lynchburg route and 19.1 percent on the Washington-Newport News route.

“This service is a win-win for Hampton Roads and Northern Virginia.  The economies of these two regions are intertwined and getting this service operating will strengthen them both”, said Thelma Drake, Director of the Department of Rail and Public Transportation.

For project highlights, visit www.drpt.virginia.gov/activities/norfolk.aspx

Tags: , ,

Southwest to Atlanta…

15 Jan

Last week Southwest Airlines announced that beginning this summer they will operate daily non-stop service between Los Angeles and Atlanta’s Hartsfield-Jackson International Airport.  The new service will commence on June 10 and will compliment the already three daily flights that AirTran offers.  This new route is in addition to the other new Atlanta routes that Southwest is adding.  

I think this is an interesting move for Southwest.  First, they are making the route non-stop, which grabbed my attention first.  Southwest adding a non-stop route of that distance?  Wow.  Second, AirTran already serves the route three times daily.  Finally, the LAX-ATL route is pretty saturated by Delta with no less than nine daily flights with half of those flights being wide-body aircraft.

 

Southwest is trying a number of things right now and it’ll be interesting to see how everything turns out.  Stay tuned.

Tags: , , , , , ,

BART plans to order test batch of new cars in May

12 Jan BART Concept Artwork

BART plans to buy a slick new ride – 260 new rail cars - for about $1 billion in May. The cars will sport a sleek modern look, cleaner seats, digital information displays, even air conditioning that works on hot days. And if transit officials are pleased, and can come up with another $2 billion or so, they’ll buy another 515 cars.

After years of planning and scrounging for funding, BART is ready to lurch forward with the start of its plans to replace its 669-car fleet of rail cars, most of which are about to turn 40. The rail fleet is the oldest in the nation.

“Even on the most optimistic schedule, by the time we are able to replace all of our cars, many of them will be 50 years old,” said Paul Oversier, BART’s assistant general manager for operations.

Oversier expects the BART board to award a contract in May, and the contractor will produce 10 pilot cars for testing, with the first delivered at the start of 2015. The cars will be tested for eight months before the manufacturer is allowed to start full production. The first cars are expected to arrive in September 2016 with the last of the batch arriving by the end of 2018. All 775 cars would be delivered by 2023.

The new cars will still feature the traditional brushed aluminum exterior but it will be broken up with color, including signs to indicate which line the train serves. Each car will have three doors to speed boarding, but will still have 60 seats, all made of an easier-to-clean material. Seats will be reconfigured with standard seating in rows at each end of the car, and seats situated more informally around standing areas and places for wheelchairs, bikes and luggage in the center.

BART began the replacement effort in earnest in the past year, soliciting passenger suggestions through workshops, surveys and online. About 10,000 people have offered advice. The agency hired BMW Group Designworks to help design the cars, and solicited offers from companies interested in building them.

Five firms – none from the United States – expressed interest, and BART has narrowed the field to three: Alstom, of France; Bombardier, of Canada; and Hyundai Rotem, of South Korea. BART is in negotiations, trying to bargain the best deal on a variety of factors with price the most important.

Based on initial bids, the cost to build each new rail car will be about $3 million for the first batch of 260 but the overall price will drop to about $2.5 million if all 775 are manufactured. Other costs, including design, project management, cost escalation and reserves, account for the rest of the $1 billion.

“If we, as a region, are able to fund the entire project, we will get a lot more for our money,” Oversier said.

BART will pay for the initial 260 cars with $870 million in regional funds from the Metropolitan Transportation Commission and the rest from its own budget. The overall plan is for the commission to cover about $2.4 billion with BART paying about $800 million. Neither agency has firm plans for finding those funds, but it’s likely voters would be asked to approve a tax to help foot the bill.

While the cars will be built by a foreign company, BART will follow federal Buy America requirements, which require at least 60 percent of the components in each car to be made in the United States and all assembly to take place domestically. In addition, the transit agency got state legislation passed to allow it to give extra consideration to bidders who exceed the minimum.

But federal law prohibits BART from giving special consideration to companies that promise to manufacture the cars in the Bay Area or California, much to the chagrin of some MTC members, who were given a presentation Wednesday.

“This is Bay Area taxpayers’ money,” said commissioner Scott Haggerty, an Alameda County supervisor, who suggested using the former Nummi plant in Fremont. “It’s really important that these rail cars be built in the Bay Area.”

Oversier said BART is “committed to using the bully pulpit as much as possible to get the jobs in the Bay Area.”

E-mail Michael Cabanatuan at mcabanatuan@sfchronicle.com.

This article appeared on page C – 1 of the San Francisco Chronicle on Thursday, 12jan12.

Tags: , , , ,

Delta Air Lines looking to grab American?

12 Jan
Delta Air Lines aircraft tails

Delta Air Lines aircraft tails

It looks like only time will tell on this subject, but the Wall Street Journal reported on Thursday, 12jan12, that Delta Air Lines, Inc. might bid to take over the parent company of American Airlines, AMR Corp.  Another firm, TPG Capital, a private equity in Fort Worth, TX is also looking into a bid to take over AMR Corp.

Delta has hired an outside firm, Blackstone Group, as its financial adviser to asses a potential bid for AMR Corp.  Blackstone also helped Delta restructure through bankruptcy back in 2005.  AMR is laden with both high labor costs and heavy debt and any bid for the company is still months away.  AMR was also delisted from the New York Stock Exchange after AMR’s stocks fell below $1.00 a share.  Presently, AMR’s shares are about $.30 each.

Sources told WSJ that TPG Capital would prefer to work with a strategic partner in any possible investment into American Airlines investment and has approached AMR about the interest.

Tags: , , ,

KLM Seatmates

14 Dec
KLM MD-11 Taking Off

KLM MD-11 Taking Off

Looks like traveling on KLM may soon become more visually appealing according to the airline.  KLM is introducing a brand new way by bringing online social networking into the real world.  USA Today wrote that KLM Royal Dutch Airlines is planning on letting their passengers choose their seats using either Facebook or LinkedIn profiles.

When passengers check in online, they will be able to view other passengers’ profiles and select their seats (possibly for professional networking or a new badge in the mile-high club).  However, making your profile publicly available will be completely optional – so you can avoid the random weirdo or having an annoying person trying to get you to hire them.  This option is expected to be available sometime in 2012.

Along the same lines, Malaysia Airlines is reportedly releasing a ‘check in’ style service on Facebook that lets passengers see if any of their friends are taking the same flight at the same time.

Finally, Alaska Airlines has introduced a Facebook application titled “FlyingSocial with Alaska Airlines.”  This application shows the location of all your listed Facebook friends and how much it would cost to fly to visit them on a specific date. 

The airlines are trying new things with social media, so let’s see what happens next.

Tags: , ,

Washington DC Time-Lapse

8 Dec

The Huffington Post featured a time-lapse video of Washington, DC that was put together by Andrew Geraci.  Take a look, I think you’ll enjoy it.

From The Huffington Post:

In the coming year, all eyes will be on the nation’s capital. Who will be president? Will Congress ever make a deal on the deficit? Will they fix the crack in the Washington Monument?

Politics aside, Washington, D.C. is a beautiful city, with charming historic buildings punctuated by stately monuments. In this time-lapse video, Andrew Geraci captured the vibrancy of this buzzing, transient city after dark in “District Nights.”

“The main reason I chose to time-lapse DC is that it has some of the most iconic and memorable memorials in the world,” he told HuffPost Travel. “Since not everyone can travel and enjoy these memorials, I wanted to create a piece that really showed-off their beauty, especially at night.”

Geraci, a multimedia producer at The Washington Times, is behind the site The Voder, which seeks to inspire and teach those interested in digital media.

On his YouTube profile, Geraci writes that it took nearly three months to film the sunsets, and he concentrated on buildings and monuments around the National Mall. Throughout the process he was hassled by the police 27 times and received 5 parking tickets. Apparently, there’s some pesky regulation that prohibits photographers from standing in one spot for longer than 5 minutes.

He adds that the greatest difficulty — harassment aside — “is toting around my giant 6-foot metal slider through the city. It usually requires me to carry anywhere from 45 to 60 pounds of gear, all of which make you look like a crazy person when you’re setting it up.”

We think it was worth it.

Tags: , , ,

How Panic Doomed an Airliner

8 Dec

Jeff Wise writes…

Air France Flight 447

Air France Flight 447 tailwing

http://jeffwise.net/2011/12/07/how-panic-doomed-an-airliner/

On the evening of May 31, 2009, 216 passengers and 12 crew members boarded an Air France Airbus 330 at Antonio Carlos Jobim International Airport in Rio de Janeiro, Brazil. The flight, Air France 447, departed at 7.29pm local time for a scheduled 11-hour flight to Paris. It never arrived. At 7 o’clock the next morning, when the aircraft failed to appear on the radar screens of air traffic controllers in Europe, Air France began to worry, and contacted civil aviation authorities. By 11am, they concluded that their worst fears had been confirmed. AF447 had gone missing somewhere over the vast emptiness of the South Atlantic.

How, in the age of satellite navigation and instantaneous global communication, could a state-of-the art airliner simply vanish? It was a mystery that lasted for two years. Not until earlier this year, when autonomous submersibles located the airliner’s black boxes under more than two miles of water, were the last pieces of the puzzle put together. What doomed the 228 men, women and children aboard Air France 447 was neither weather nor technological failure, but simple human error. Under pressure, human beings can lose their ability to think clearly and to properly execute their training—a well-known failing that has proven all too difficult to eliminate.

Over at Popular Mechanics I’ve got a long piece offering a detailed blow-by-blow account of how one of the co-pilots of the Air France jetliner managed, in the course of just five minutes, to take a perfectly operational airplane from an altitude of nearly seven miles down to impact with the ocean. Here, I’d like to offer a nutshell summary of what happened, and what our understanding implies for the future of air safety.

Air France 447 was operating with three pilots: a captain, who was the most senior crewmember, and two co-pilots. At any given time, two of them were required to be in the cockpit, seated at the pair of seats equipped with controls. Four hours into the flight, the captain went to take a nap, leaving the flying of the plane to the more junior of the co-pilots, Pierre-Cédric Bonin. Sitting beside him was the other co-pilot, David Robert.

The crisis began mere minutes later, when the plane flew into clouds roiling up from a large tropical thunderstorm, and the moisture condensed and froze on the plane’s external air-speed sensors. In response, the autopilot disengaged. For a few minutes, the pilots had no way of knowing how fast they were going, and had to fly the plane by hand—something, crucially, that Bonin had no experience doing at cruise altitude.

The proper thing for Bonin to have done would have been to keep the plane flying level, and to have Robert refer to a relevant checklist to sort out their airspeed problems. Instead, neither man consulted a checklist, and Bonin pulled back on the controls, causing the airplane to climb and lose airspeed. Soon, he had put the plane into an aerodynamic stall, which means that the wings had lost their ability to generate lift. Even with engines at full power, the Airbus began to plummet toward the ocean.

As the severity of their predicament became more and more apparent, the pilots were unable to reason through the cause of their situation. Despite numerous boldfaced clues to the nature of their problem—including a stall-warning alarm that blared 75 times–they were simply baffled. As Robert put it, after the captain had hurried back to the cockpit, “We’ve totally lost control of the plane. We don’t understand at all… We’ve tried everything.”

Psychologists who study performance under pressure are well aware of the phenomenon of “brain freeze,” the inability of the human mind to engage in complex reasoning in the grip of intense fear. It appears that arousal of the amygdala causes a partial shutdown of the frontal cortex, so that it becomes possible to engage only in instinctive or well-learned behaviour.

In the case of Air France 447, it appears that Bonin, in his panic, completely forgot one of the most basic tenets of flight training: when at risk of a stall, never pull back on the controls. Instead, he held back the controls, in a kind of panicked death-grip, all the way down to the ocean. Ironically, if he had simply taken his hands away, the plane would have regained speed and started flying again.

Compounding the problem was a peculiar feature of the Airbus’s cockpit layout. Unlike a Boeing jet, in which one pilot’s movement of the control yoke moves the other pilot’s yoke as well, an Airbus features “asynchronous” controls, meaning that moving one control doesn’t cause the other to move as well. Bonin’s colleagues probably never knew that he had the controls all the way back—perhaps because they never imagined that any certified airline pilot could engage in such a misguided response.

Perhaps the most tragic moment of the entire transcript occurs in the final moments, when Bonin at last tells the others that he has had the controls back the entire time. “No, no, no,” says the captain. But by then it is already too late.

What can we learn from AF447? Above all, the tragedy reinforces an unfortunate truth about air travel that many passengers do not appreciate: that the most dangerous component of a modern commercial jetliner is the brain of the pilot at its controls. The majority of fatal airline accidents (vanishingly rare though they may be) are due to pilot error.

One way that airline manufacturers have tried to work around this problem is to increase the amount of automation, so that planes can largely fly themselves. But this tendency has had an ironic effect: the more pilots rely on automation, the less practiced they are at flying a plane by hand when an emergency requires it.

As a pilot myself, I love taking the controls of an airplane and through it finding a perfect freedom of movement in the sky. I would never want a computer to take that away from me. But the practical reality of moving passengers in perfect safety from point A to point B requires a different perspective. As technology improves, and flight control systems become more sophisticated, the relative inadequacy of we two-legged mammals will only become more apparent. Ultimately, the idea of a relying on a human being in the cockpit may come to seem a sentimentality too expensive to afford.

Tags: , , , ,

AT&T All but Gives Up on T-Mobile Merger

30 Nov

As a former customer of AT&T and now a customer of T-Mobile, I find this bit of information a good thing as I’ve been against the merger since it was announced.  AT&T can’t really handle what they have now, so why add more to their plate?

Last ditch effort to focus on DOJ court case

From Ad Week – by Katy Bachman – AT&T looks like it might be ready to give up on its $39 billion proposed acquisition of T-Mobile. Staggering from the Federal Communications Commission’s likely rejection of the deal, AT&T announced on Thanksgiving Day that it has withdrawn its application with the agency. AT&T also said it would take a $4 billion pretax accounting charge, which covers the $3 billion-negotiated break up fee with T-Mobile.

On Tuesday, FCC senior officials said the combination of thetwo companies would significantly diminish competition and ”would result in a massive loss of U.S. jobs and investment. “ Unable toapprove the merger, the FCC’s review was headed for an 

administrative law hearing, a lengthy legal process that would have dragged out the approval procedures beyond the drop-dead date to close the deal with T-Mobile.

AT&T isn’t entirely giving up on the deal. In a last ditch effort, AT&T said it would continue to defend the $39 billion merger in court. The case, brought by the Department of Justice, begins Feb. 13.

“AT&T Inc. and Deutsche Telekom AG are continuing to pursue the sale of Deutsche Telekom’s U.S. wireless assets to AT&T and are taking this step to facilitate the consideration of all options at the FCC and to focus their continuing efforts on obtaining antitrust clearance for the transaction from the Department of Justice either through the litigation pending before the United States District Court for the District of Columbia, Case No. 1:11-cv-01560 (ESH), or alternate means.  As soon as practical, AT&T Inc. and Deutsche Telekom AG intend to seek the necessary FCC approval,” the company said in a statement.

Public interest groups, which opposed the merger, called AT&T’s move “an act of desperation.”

“It is time for vainglorious managers at AT&T to accept that there is no way that this deal can obtain approval of the FCC and the courts,” said Andrew Schwartzman, svp and policy director for the Media Access Project.

Analysts agree it is time for AT&T to stick a fork in it. “All in all, we view this as a step toward concession,” said a Bernstein Research Report. 

Tags: , ,

Follow

Get every new post delivered to your Inbox.

Join 653 other followers